1.
How does Instant Impact help our sales?
Instant Impact is an audio/visual tool that can be used while
prospecting for or obtaining new business, and keeping in touch
with existing business and/or past clients. By giving the sales
people a consistent tool with a unified value message, they have
the ability to immediately get the information to the individual
requesting further information about the company. The sales people,
when not in front of the decision-maker, can ensure that the decision-maker
receives the same initial message. Uniformity and control is very
important. Finally, ROS is difficult to measure on sales and marketing
activity. With that in mind, Instant Impact reports will identify
who is opening and forwarding your message, and who you can do
business with via this tool.
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2.
How long do we have access to our Instant Impact?
Instant
Impact is yours once you have created the video. Your account
is active and we will host the video on our server for a 1-year
period from date of purchase. For a nominal fee, you can update
the video message at anytime during the year.
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3.
Will Instant Impact hinder our client's or prospect's servers?
Instant
Impact remains on our server to ensure that your client's or prospect's
IT systems are not compromised by Instant Impact traffic. You
will send a pointed email, which contains a link to your video.
Your client then clicks on the link, and the video will be launched
on your customer's computer.
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4.
What type of platform does Instant Impact run?
Instant
Impact utilizes Microsoft Windows Media Streaming technology.
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5.
What if my client is on dial up?
The
faster the connection speed, the higher the video quality. We
recommend Instant Impact for communicating with clients who utilize
at least DSL connectivity. However, our service will detect the
bandwidth available and automatically adjust the data stream in
order to deliver the best possible streaming media quality for
each viewer.
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6.
How often will we get the reports, and what can we identify from
the reports?
We
will send a report summary to you each month. Each report can
be set to detect what metrics you desire for measuring the ROI
of the tool, such as the number of delivered e-mails, the number
of e-mails opened and number of e-mails forwarded. We also will
give you tips and information on the reporting that will assist
you with further strategic marketing, research, and sales strategies.
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7.
How is the video created for use on Instant Impact?
Our
crew will either travel to your office or you can utilize our
studio to record your video. Upon completion of the studio or
location production, the video will be edited at our facility.
At this point music, graphics or other footage can be cut into
the video to enhance your message. The video is compressed and
ready for use on Instant Impact.
Our goal is
to deliver a valuable communication tool to our clients. The quality
of the video is the cornerstone. Our crews are longtime video
and communication professionals who utilize state of the art equipment.
They will deliver the image you want your customers to see.
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8.
How do we know what to put on Instant Impact?
The
scripting is key. Your message should reflect what the vision
of your company is, and how you have helped clients. Through our
consulting expertise, we know that reference stories or testimonials
from clients are the best selling message for people who are unaware
of your solutions. We can help you identify not only what to say,
but to whom you should address the message. We also have consultant's
who can help identify what you want to promote based on profitability,
marketability, and targeted audience. The goal is to achieve the
best response in congruency with the highest profitable outcome.
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9.
Is this just creative marketing or is there a return on investment?
Sending
a message to your audience isn't about being creative. It is about
directing value to the particular person who cares about your
solution and how you can help him/her solve problems. Problems
are not creative, so we don't view this tool as being a "fun,
creative" piece. We view this tool as a way to solve multiple
business issues that cost a company profound amounts of money.
Because many companies have not measured which activities work
and which don't, we found that creating the back-end reporting
will help create identification of ROI. Brochures, postcards,
and direct mail have very little ability to provide a solid benchmark
for measurement. Instant Impact will give you that ability. Not
only can you identify what works, you can also begin to benchmark
and set objectives for overall strategic business solutions.
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10.
How much time will it take to launch Instant Impact once we agree
to work together?
The
toughest part of this process is for you to create your speaking
points and finding a date on your calendar for our crew to videotape
your message. The rest of the process takes just a few days. Upon
completion of the taping, you can be sending Instant Impact messages
in about 5 working days.
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11.
What are the different ways we can use Instant Impact?
Essentially,
Instant Impact can be used in many different areas of your business.
It can be an internal communications tool that delivers a message
to all of your employees. It can be used as a sales support tool
to quickly supply information to your prospects, or a method for
you to introduce new products and services to your existing clientele.
When it comes to new business development, Instant Impact minimizes
the time and maximizes the results. Instant Impact also can be
used as an HR recruiting tool to create awareness prior to career
shows, or college visits, or even as a tool to create a visual
overview of your company. Fund raising can also benefit from a
tool like Instant Impact by delivering a personal message to your
potential donors.
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